If I had a pound for every time someone asked me what they actually needed blogs for, I wouldn’t have to write them. Most people in charge of promoting a business know they’re supposed to have blogs on their website because it’s ‘the thing to do’ but some don’t understand what the benefits are. One of the reasons for this confusion is that they can fulfil a number of functions or do very little depending on what you do with them. Here are some of the reasons you should have blogs on your website and how you can use them to actually help get you more business.
Search Engine Optimisation
This is the big one. Google and all those other search engines love regularly updated relevant content. A truth universally accepted is the higher your listing on a search engine, the more people are going to click on it. Around 95% of people who search on Google only click on links that appear on the first page. That’s why big firms spend so much money on search engine optimisation. Fortunately, one of the ways you can improve your ranking on search engines is to post regular blogs full of good relevant stuff as the search engines will rate your page based on how often it is updated with new information and how relevant that information is to whatever you’re selling. Duplicate content, however, is bad. Google hates it. That’s why you often find loads of different blogs and articles about the same thing rather than the same one posted lots of times.
Back in the day, if you wanted to get your brand out there, you had to pay for an expensive print advert in a newspaper or magazine and either hope someone who wanted your product or service happened to look at it or place ads often enough that people became familiar with your name and services. With blogs, you can put them out there through social media, email, other people’s websites, listings websites, local noticeboard type websites and anywhere else that shares people’s content. Even on social media alone, you have a number of different options for sharing your blogs. You can post them to your company page, your personal page, local Facebook groups, LinkedIn groups and tag people you think might be interested in it. This is a much more focused way of getting your message across to the people you want to see it and if you share content regularly, people will begin to recognise your company and what you do.
Showing off your Knowledge
Sharing your blogs in various places is a great way to show off how knowledgeable you are about your industry. At the very least, this gives visitors to your website a ‘feel good factor’ and makes them feel confident that your business knows their business.
Making it Relevant to Potential Customers
Your website can showcase everything you do but it doesn’t necessarily tell potential customers exactly what it can do for them in their particular industry or application. Having a blog that demonstrates why your goods or services are helpful in a certain application or to a certain type of business can catch the eye of your target audience when shared on social media. It may surprise them that your service could help them in that way and stimulate them to make an enquiry.
There are all kinds of sneaky tricks you can do with blogs to get them out there and create interest in your brand. What stops many business owners from creating the sort of blogs that could help drum up leads is a lack of time to sit down and write them. If you would like to have blogs on your website but find yourself lacking the time, ideas or inclination to do them, I can work with you to write them for you.